Competition among distributors or retailers of the same branded product, be it on price or non-price terms. For example, a pair of jeans X may be sold at a lower price in a discount store as compared to a department store, but often without the amenities in services that the latter provides.
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RO: Concurența intramarcă
FR: Concurrence intramarque
HU: Márkán belüli verseny
